Nottingham Trent University has revealed some early research into what it calls Game Transfer Phenomena – the habit of taking game experiences into the real world. Predictably, tabloid reports have been rather sensationalist.


This article titled “‘Game transfer phenomena' and the problem of perception” was written by Keith Stuart, for on Thursday 22nd September 2011 09.24 UTC

“Gamers can't tell real-world from fantasy,” screamed the headline in the Metro on Wednesday morning. Dr Mark Griffiths, who heads up Nottingham Trent University's International Gaming Research Unit, must have slumped back in his chair with incredulous horror when he read that.

His team had been carrying out another video game study when they discovered that many of their 42 interviewees were talking about a similar experience. Often, after playing a game for a long time, they would momentarily transfer elements of the game content, or the interface, into their real-lives, usually harmlessly.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)