Social media expert and NYU professor Scott Galloway explains why certain content goes viral.

In a previous post, social media expert Scott Galloway told us what the Web will look like when, as he predicts, Facebook becomes the Internet. The crucial question for every business will be this:

What makes someone want to share something?

Galloway’s answer: create something extraordinary. Perhaps that’s easier said than done, but beyond making something merely worth sharing, the million dollar question that every marketer wants to know the answer to is this:

What makes something go viral?

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