William White On Diet Coke’s Can Re-Design

William White On Diet Coke’s Can Re-Design

PSFK interviews Diet Coke's Brand Director to get the story behind the can re-design.

Plus Aziz
  • 14 september 2011

Balancing the comfort of familiarity and the power of surprise, Diet Coke’s new can was recently launched for the fall season in partnership with StyleCaster. Following up on our post about the redesign itself, we connected with William White to talk about the design strategy behind the new look and feel of the packaging.

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