Eventually, the shifting TV landscape will produce a Net-based programmer that competes with current pay-TV services.

As many as 29% might cut back on their service in the next six months, the Diffusion Group estimates. Eventually, the shifting TV landscape will produce a Net-based programmer that competes with current pay-TV services. “When that happens,” Greeson says, “maybe we will start to see more people want to so-call cut the cord.” USA Today

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