WPP Chief Sir Martin Sorrell Has ‘Fundamental’ Doubts Over Whether Facebook Can Carry Adverts [Headlines]

WPP Chief Sir Martin Sorrell Has ‘Fundamental’ Doubts Over Whether Facebook Can Carry Adverts [Headlines]
Advertising

The CEO of the world's biggest advertising group has expressed doubt about advertising via social interaction.

Amelia Riley Swan
  • 19 september 2011

Speaking at the Royal Television Society in Cambridge on Friday, Sir Martin said that social networks were “not the right context” for commercial advertising because they interrupted something that was supposed to be fluid and informal.

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