YouTube Could Replace TV Viewing In 2012

YouTube Could Replace TV Viewing In 2012

The online video platform plans to roll out scheduled online channels to mimic TV shows that will be shown on a daily or weekly basis.

Yi Chen
  • 27 september 2011

YouTube plans to introduce scheduled video channels by topics, such as sports, fashion and entertainment. These channels will be hosted by celebrity v-loggers and they will curate a selection of videos and have the channel published on a daily or weekly basis. According to a Wall Street Journal report, it’s been rumored that YouTube is paying hundreds of thousands of dollars or even up to and over a million dollars to these channel hosts. These scheduled channels are planned to be launched in early 2012.

Media and analysts are speculating that regularly scheduled content would attract a consistent traffic of viewers. The Google-owned company hopes to win over TV-viewers, rather than compete with other online video sites.


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