In the competitive space of philanthropy and philanthrocapitalism, how do you break through the clutter and get people engaged in an issue that isn’t the tug-on-your-heart-strings norm?

This week, The Paradigm Project hopes to do just that by starting a conversation about fuel-efficient cook stoves. They hope to bring to light the issues that women in many parts of Africa face each day walking up to 15 miles to find wood to cook food with their live Woodwalk campaign. It's a ten-day walk from San Diego to Los Angeles (October 4 – 13, 2011) during which a team of founders, staff, partners and volunteers are carrying 50-pound bundles of wood on their backs replicating the trials and challenges of the women they’re working to help. At the finish line in Los Angeles on October 13th, they will construct an “African cooking experience” complete with a traditional Kenyan hut that they’ll also be cooking in along the way. Visitors will have an opportunity to step inside and experience the smoky hut, which is equal to smoking 40 cigarettes per day.

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