A new report identifies an increase in mobile investment, but understanding of the market and the user interface is key as well.

This article titled “91% of top brands have apps, but how many of them are any good?” was written by Stuart Dredge, for guardian.co.uk on Friday 28th October 2011 09.52 UTC

More than nine in ten of the world's top 100 brands have now released mobile apps, according to a new report from analytics company Distimo.

It finds that 91% of the companies listed in Interbrand's 2011 Best Global Brands chart have a presence in at least one of the major app stores, up from 51% when Distimo last checked 18 months ago.

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