Heralded as the future of music, Björk's album/app is a whirl of innovation – and the music's beautiful.
This article titled “Björk: Biophilia – review” was written by Alexis Petridis, for The Guardian on Thursday 6th October 2011 14.00 UTC
The biggest artists in the world might look on in envy at the advance publicity for Björk‘s eighth album, Biophilia. It’s been heralded not merely as an important new release but the future of the entire record industry. “Björk Fights to Save Music” offered the headline in Mojo, not a magazine renowned for working itself up into a state of breathless over-excitement. According to a cover feature in Wired, it represents not merely an attempt to “define humanity’s relationship with sound and the universe” but also to “pioneer a music format that will smash industry conventions”, neither of which are claims anyone was in a hurry to make for, say, Beady Eye‘s Different Gear, Still Speeding.