menu

Branson To Create Ethical Banks [Headlines]

Advertising

As the worldwide company puts in a bid to takes over branches of Northern Rock bank, it promises to revamp the banking system in the process.

Dory Carr-Harris, PSFK
  • 18 october 2011

Speaking exclusively to Marketing, Branson said he was confident an entrance by Virgin would ‘shake up’ the sector.

‘The banks nearly destroyed the financial world as we know it and the public is crying out for a really good, honest brand to get into that sector,’ he added.

Branson, who is boosting Virgin’s focus on sustainability projects, is also set to launch a book, ‘Screw Business as Usual’, outlining how businesses should ‘switch from a profit focus to caring for people’. Brand Republic

+advertising
+Ethical Business
+ethics
+financial services
+Headlines
+Richard Branson
+Sustainability
+virgin
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Health
Guides
Debriefs
Food Yesterday
Cities Yesterday
No search results found.