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Burger King’s Global Packaging Redesign [Pics]

Burger King’s Global Packaging Redesign [Pics]
Advertising

Designer and illustrator David Iglesias reinvented the cups, bags, wrappers and cartons of the fast food restaurant.

Emma Hutchings
  • 27 october 2011

New York-based graphic designer and illustrator David Iglesias, of Tender Creative in Manhattan, redesigned the images on Burger King’s sandwiches, sides and ingredients as part of their global packaging reinvention. He also redesigned their existing icon system. The fast food giant wanted to expand its universal appeal by focusing more on bold illustrations and reducing the amount of text on their products. Iglesias’ designs helped to add more emphasis to Burger King’s popular menu items.

Click the thumbnails below to see more images.

David Iglesias

+advertising
+Burger King
+Design
+Design Update
+packaging design
+retail
+USA
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