Coca-Cola Can Turns Arctic White To Protect The Polar Bear’s Home
The brand aims to raise awareness and funds to support WWF's conservation efforts.
From November 1st until February 2012, many of the iconic red Coca-Cola cans will be replaced with white ones featuring an image of a mother polar bear and two cubs, with the brand’s logo in red. This is to highlight Coca-Cola’s new campaign ‘Arctic Home‘, as it teams up with the WWF to help protect the polar bear’s habitat and makes an initial donation of $2 million to the fund’s conservation efforts. Muhtar Kent, Chairman and CEO of The Coca-Cola Company, said: