The brand aims to raise awareness and funds to support WWF's conservation efforts.

From November 1st until February 2012, many of the iconic red Coca-Cola cans will be replaced with white ones featuring an image of a mother polar bear and two cubs, with the brand’s logo in red. This is to highlight Coca-Cola’s new campaign ‘Arctic Home‘, as it teams up with the WWF to help protect the polar bear’s habitat and makes an initial donation of $2 million to the fund’s conservation efforts. Muhtar Kent, Chairman and CEO of The Coca-Cola Company, said:

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in