Durex Promotes Safe Sex With Its ‘Digital Love’ Campaign

Durex Promotes Safe Sex With Its ‘Digital Love’ Campaign

The brand's spoof website advertises "real sexual relations using only your mind".

Emma Hutchings
  • 13 october 2011

Durex and interactive advertising company Buzzman have teamed up to promote safe sex with a standalone website called Digital Love. It claims to offer an interactive experience with virtual sex for you and a partner. “Innovative tactile technology” apparently allows the transmission of real emotions through the on-screen sensors, letting you experience sex without any risk. You can give it a go yourself by placing your fingers on the screen and selecting a partner. Use your web cam to see an image of yourself next to the pleasure and heart rate monitors, which fluctuate to demonstrate arousal. Part of the way through, it is revealed to be a fake experience for a Durex campaign, and the brand’s condoms are advertised as the best way to have real, safe sex.

Digital Love

+interactive website
+safe sex

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