Ed Cotton: New-Old Trend – The Return Of Man Food
Healthy organic food is great, but what about the kind of meal that gives your heart a run for its money?
It would easy to report that America’s food tastes are leaning towards the organic, healthy, natural and pure, but while this is true, there’s a new desire for “man food” that tastes great, but does you more harm than good and there in lies its appeal.
A great example is the recently New Yorker reviewed Earl’s Beer and Cheese in Manhattan which takes its inspiration from the primal dietary needs of men. Of course, it does it with a unique twist; the beer isn’t the ordinary macro brews, but instead, Earl’s focuses on the recently exploding domestic craft brews.
The food is firmly focused on taking cheese and doing strange things to it to make it less good for you.
Here are some of Earl’s menu items:
Asian Gnocchi & Beef
Asian Rice Cakes, Scallions, Ground Beef and Chili Garlic Sauce, Topped with Crispy Cheese Fries
NY State Cheddar, House Lager, Fresh Garlic With Toast
NY State Cheddar…Pork Belly, Kimchi, Fried Egg on Sourdough
Double-Cream Brie…Blackberry Mostarda on Brioche
Calabro Mozzarella…Miso Mayo, Potato Chips, Dill Pickles on English Muffin
Mac & Cheese
Goat Cheese, Rosemary, and Shredded Chicken
The Earl’s Eggo
Eggo Waffle Gourmet Style: Foie Gras, Aged Cabot Cheddar, Coffee-Cured Bacon, and Syzzurpy Goodness
This is food that not only goes great with beer, but food that combines low culture with high culture in unusual ways- Eggo Waffles and Foie Gras is one example. It’s food you will dare your friends to eat and talk about for days after wards.
(Continue reading here.)
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers