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Explosive Water Projections Celebrate The Launch Of The Jordan Melo M8 [Video]

Explosive Water Projections Celebrate The Launch Of The Jordan Melo M8 [Video]
technology

Wieden + Kennedy introduce the new sneakers with a three-storey-tall image of Carmelo Anthony.

Emma Hutchings
  • 27 october 2011

To mark the launch of Carmelo Anthony’s new Jordan Melo M8 shoe, creative agency Wieden + Kennedy New York decided to showcase his basketball skills at a nighttime show on Pier 54 in New York City.

A crowd of more than 2,500 people watched a surprise water projection on the Hudson River, with special effects showing a three-storey-tall Melo dribbling, dunking and walking on the surface. Anyone who couldn’t attend could watch the explosive show live at a special Nike site. You can see footage of the event and the water projection below:

Jordan Melo M8

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