Facebook And Walmart Go Local In A Big Way [Headlines]


The discount store has created a Facebook page for each of its more than 3,500 locations.

Amelia Riley Swan
  • 11 october 2011

Maybe Walmart is finally getting the idea that they need to be a local company despite their mega-corporation status. For years they have let their Google Place pages languish in the territory of “unclaimed” but that appears to have changed.

Now they have gone social in their local attempts by creating a Facebook Page for every one of their more than 3,500 stores. An AP story tells a bit more:

The world’s largest retailer announced Tuesday a partnership with the social networking site that offers Facebook pages specifically tailored for each of its more than 3,500 locations. Those pages are designed to allow its customers to interact with its local stores as well as get information on new products, events and discount offers. The partnership marks the first of its kind for a merchant and underscores how companies are using Facebook to develop a deeper relationship with its shoppers by responding quickly to their demands with the goal of increasing sales.

Marketing Pilgrim

+social networking

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