Gamification Encourages Children To Help Solve Social Issues [Headlines]
PSFK discusses the Future Of Gaming with the founder of KooDooZ, an online platform that rewards kids for acting incrementally towards tackling humanitarian challenges.
KooDooZ is a site that presents children with ways to help tackle humanitarian problems with a game-like experience. Users select from a list of social challenges and identify actionable steps they can take to affect change in a given time frame. The platform tracks evidence that the task is complete by requiring participants to upload videos, podcasts, images or documents detailing their challenge results.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.