The Renewable Energy Accountability Project made a mock-commercial for a fictional energy drink to highlight the negative effects of coal and coal mining.

While there's really no shortage of information out there showing just how dirty, destructive, and dangerous energy derived from burning coal can be, sometimes the most effective way of getting that point across is with good ol' fashioned satire. The folks over at the Renewable Energy Accountability Project (REAP) have put together a hilariously spot on mock-advertisement for a coal-based energy drink. Unfortunately, the similarities between this fictional beverage and the realities of the coal industry are glaring — yet somehow only one is clearly ridiculous and the other is, well, real. TreeHugger

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in