In Brief

The iPhone 4S contains voice technology that will lend a hand if you're too busy to send a text or perform an online search.

This article titled “Meet the iPhone 4S’s Siri, Apple’s secretary you can fit in your pocket” was written by John Naughton, for The Observer on Saturday 8th October 2011 23.06 UTC

Tuesday would be – so the hype machine assured us – iPhone 5 day. But Tuesday came and went and it turned out to be only iPhone 4S day, and the assembled chorus drawn from the Apple-obsessed region of the blogosphere and the “analysts” of Wall Street howled their frustration. Which made one wonder what these people expected – an iPhone 5 that did teleportation? It also made one wonder if anyone on Wall Street has ever heard of the sigmoid function, the universal s-shaped learning curve that shows a progression from small beginnings and accelerates rapidly before creeping slowly towards its maximum point.

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