Networks poised to announce pricing of two new models on Thursday, with first phones available just over a week later.


This article titled “iPhone 5 ‘on sale on 14 October'” was written by Juliette Garside, for on Tuesday 4th October 2011 15.19 UTC

Mobile phone networks have been told to expect two new iPhones and announce prices on Thursday, with the first phones available only in-store on Friday 14 October.

Negotiations with Apple over pricing will begin at 6pm this evening, when Tim Cook takes the stage for his first product launch as chief executive.

“All we know is, there will be two devices, we will put our pricing in to Apple as soon as Tim Cook goes on stage, and we hope to get agreement to announce prices on Thursday,” said a source at one UK operator, who also confirmed the 14 October shipping date.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in