At the new Bowery House Hotel, the homeless sleep in cramped cubicles, while directly above, customers pay ten times the price.

This article titled “Shabby or chic? New York's Bowery House hotel” was written by Claire Prentice, for guardian.co.uk on Friday 28th October 2011 04.00 UTC

New York's past and future jostle for position on the weed- and graffiti-strewn Bowery. A century after it became a byword for desperation, the wide boulevard on the city's Lower East Side is undergoing a transformation.

The homeless shelters and soup kitchens are still doing a brisk trade but they have been joined by modelling agencies, style bars and sleek hotels.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in