Jamie Oliver’s Range Of Products For The Home [Pics]

Jamie Oliver’s Range Of Products For The Home [Pics]

Pearlfisher designed the eclectic and practical packaging for the 'Jme' collection.

Emma Hutchings
  • 19 october 2011

Jamie Oliver‘s expanding collection of products for the home includes china, textiles, utensils, food and more. The brand and packaging design was created by Pearlfisher, and they came up with original and unique ideas for the range, each reflecting the specific function of the product within. The bold ‘Jme’ logo was used as a way of holding the collection together so it was still identifiable. It also uses imaginative and environmentally responsible packaging solutions, and where possible this is 100% recyclable or is recycled. Jamie Oliver said:

The Jme team and I tracked down fantastic artisans, talented designers and first-class producers of food to help us create products that are not only useful but incredibly well made and beautiful. We felt products as good as these deserved fantastic packaging and that’s why we’ve worked with Pearlfisher to create a highly original and eclectic identity and packaging solution. We’re incredibly pleased with the results and are continuing to work closely with the age

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