Jamie Oliver’s Range Of Products For The Home [Pics]

Jamie Oliver’s Range Of Products For The Home [Pics]

Pearlfisher designed the eclectic and practical packaging for the 'Jme' collection.

Emma Hutchings
  • 19 october 2011

Jamie Oliver‘s expanding collection of products for the home includes china, textiles, utensils, food and more. The brand and packaging design was created by Pearlfisher, and they came up with original and unique ideas for the range, each reflecting the specific function of the product within. The bold ‘Jme’ logo was used as a way of holding the collection together so it was still identifiable. It also uses imaginative and environmentally responsible packaging solutions, and where possible this is 100% recyclable or is recycled. Jamie Oliver said:

The Jme team and I tracked down fantastic artisans, talented designers and first-class producers of food to help us create products that are not only useful but incredibly well made and beautiful. We felt products as good as these deserved fantastic packaging and that’s why we’ve worked with Pearlfisher to create a highly original and eclectic identity and packaging solution. We’re incredibly pleased with the results and are continuing to work closely with the age

+Design Update
+Home & Garden
+Jamie Oliver
+Product Design

More in home


This Company Is Using Optical Illusions To Beckon People In

A hallway created by the UK tile company makes it look as if there's a large hole in the middle of the corridor

17 October 2017

Toy Kit Lets Kids Build Their Own Furniture

Toniture has various units that can be fixed together without tools

16 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.