LEDs Wheels Promote ‘Green Lantern' Movie
Warner Bros used an in-the-streets campaign to publicize the release of their movie in Brazil.
Warner Brothers used bikes with LEDs lights in their wheels to promote the launch of the movie Green Lantern in Brazil. The lights were in a variety of patterns, including the name of the movie (‘Lanterna Verde' in Portuguese), its opening date in Brazilian cinemas, and the iconic Green Lantern logo. Groups of cyclists on the LED wheels rode through the streets of São Paulo and Rio de Janeiro, and people were able to go out and watch the action by following the routes posted on the movie's website.