Join us as we live-blog the event here on psfk.com, and live-tweet @psfk.

Starting at 12pm Eastern time, we will be posting live updates from the PSFK CONFERENCE SAN FRANCISCO 2011. Stay tuned to read about each of our speakers' presentations, and follow our live-tweets as well @PSFK. See the full line-up below.

The Agenda Setter – Yves Béhar, fuseproject

Design With a Purpose : The Story Behind Levi’s Water<Less Jeans Collection – Erik Joule, Levi Strauss & Co.

101 Uses for Hooks, Capes and Viking Deodorant – Gerald Richards, 826 National

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