Live From PSFK CONFERENCE SAN FRANCISCO: Erik Joule Of Levi Strauss & Co.
SVP of Levi's Merchanding, Design and Licensning Team discussed his efforts to produce more sustainable clothing.
As SVP of Levi’s Merchandising, Design and Licensing team, Erik is tasked with leading the brand’s global strategy initiative on sustainability. Focused to reconnect the consumer with Levi’s heritage through a 360-integrated approach, his efforts aim to provide a holistic interaction of the brand through touch points and channels. In addition, Levis Water<Less brand seeks to educate consumers that sustainability comes through the smallest of actions.
Erik connects his personal ambitions for social change with Levis Strauss’ 300 year old Profits and Principles belief that business has an opportunity to create profit but also impact social change.