menu

Mentos Gets Rid Of Negative Tweets In Real Time

technology

Confectionery brand aims to create a positive mindset online with The Negative Tweet Eliminator.

Yi Chen
  • 31 october 2011


Known for its chewy mint and fruit candies, Mentos has launched a Facebook app called The Negative Tweet Eliminator. The app includes a video featuring a positive zen guru named Dragee who removes negative tweets with the power of Mentos. Tweets appear in real time and are based on specific keywords and hashtags, such as ‘hate’, ‘fml’ or ‘fail’.

The dedicated Dragee tab on the Mentos Facebook page also includes a series of humorous videos offering positive life guidance where some of them can be customized to feature a friend’s name.

Watch a snippet of The Negative Tweet Eliminator below.

 

Mentos: Dragee

+#technology
+advertising
+Entertainment
+Facebook
+interactive
+Marketing
+Mentos
+online
+real time
+Social Media
+technology
+Twitter
+video
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Health
Guides
Debriefs
AI Yesterday
Cities Yesterday
No search results found.