Mexican Brand Implements Trendy Ad Campaign Aimed At Capturing US Market Share

Mexican Brand Implements Trendy Ad Campaign Aimed At Capturing US Market Share
Advertising

A Mexican soda chain has a new strategy for capturing US market share.

Timothy Ryan, PSFK Labs
  • 21 october 2011

Jarritos–a Mexican soft drink company–has unveiled a new advertising campaign directed at the trend-setting, 18-24 year old non-Hispanic males residing in Los Angeles. The campaign consists of several strategies, including a new web-page and three murals painted by Austin-based street artist, Federico Archuleta, promoting–amongst other things–the product as a granulated sugar-based alternative to mass-market soft drinks using high-fructose corn syrup.

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