The Guardian says that the WSJ Europe sold as much as 41% of its run to one company for a fraction of its normal cover price.
This article titled “Wall Street Journal Europe: sales promotion or scam?” was written by Peter Preston, for The Observer on Saturday 22nd October 2011 23.07 UTC
Scam is a useful word. Short and sweetly sour; fits headline counts; implies something exciting going on. Which brings us, inevitably, to the “scam” over Wall Street Journal Europe sales figures: a story that has set the Audit Bureau of Circulations investigating its own entrails and editors from round the world breathing fire at a congress in Vienna.