Atria Publishing is releasing the first "smart book," embedded with RFID technology to allow users to view interactive content on their smartphones.

Atria Publishing, a division of Simon and Schuster, has published its first “smart book” equipped with an embedded smart chip to provide readers with more information. When users tap on the book's RFID-enabled sticker on the cover with their smartphones, the phones will automatically pull up a website with additional information about the book. Judith Curr, Executive Vice President and Publisher of Atria Books, explains the technology:

The smart book allows the physical book to become interactive for both the book buyer and the book browser. The goal is to engage the consumer and start a permission-based two-way relationship that may lead to the sale of this book or further sales in this category of interest.

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