Readers Tap Smart Book To Pull Up Information On Mobile Devices
Atria Publishing is releasing the first "smart book," embedded with RFID technology to allow users to view interactive content on their smartphones.
Atria Publishing, a division of Simon and Schuster, has published its first “smart book” equipped with an embedded smart chip to provide readers with more information. When users tap on the book’s RFID-enabled sticker on the cover with their smartphones, the phones will automatically pull up a website with additional information about the book. Judith Curr, Executive Vice President and Publisher of Atria Books, explains the technology:
The smart book allows the physical book to become interactive for both the book buyer and the book browser. The goal is to engage the consumer and start a permission-based two-way relationship that may lead to the sale of this book or further sales in this category of interest.
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, by Gary Schwartz, is the flagship product of this new technology and is available at most U.S. bookstores for US$24.