Romance readers have fallen for digital formats as a way to plough through books without being judged for their covers.

This article titled “Romantic fiction’s passion for ebooks” was written by Alison Flood, for guardian.co.uk on Monday 10th October 2011 11.28 UTC

Nobody knew what to make of the slim, unprepossessing e-reader when he first came to town, all cables and corners. But as the crescendo in ebook sales swells towards a mighty roar, this electronic wizard has cast a spell over romantic fiction, and swept her off her feet.

Romance might have a fusty, old-fashioned image – crinolines and waltzes, tycoons and secretaries – but it seems her match with digital publishing was made in heaven. Mainstream imprint Ebury, part of one of the UK’s largest publishing conglomerates Random House, certainly thinks so, and is plunging headfirst into digital romance with a new list, Rouge Romance. Rouge (tagline: “Sexier, longer and 100% more romantic”) is no shy first step into the market, however: it debuted last month with eight titles and has committed to publish four titles a month thereafter, to satisfy what it calls “the huge reading appetites” of romance readers.

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