Save items you like from any online store into a socially-linked gallery with Nuji, a new London-based startup.

Ever been browser window shopping and see something you really like, but want to save for later and share with friends? A new London startup called Nuji allows you to do just that. Currently a invite-only site, Nuji's offering is refreshingly clear: Save the products you want, follow others with similar tastes, and get updates from the stores you like.

The combination of a ‘wishlist' gallery for sharing and later purchase combined with the inspiration of following others who like the things you do is an innovative way to go shopping that's sure to be popular with online fashionistas.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in