PSFK spoke about the Future Of Gaming with the founder of Stray Boots, a company that offers interactive, cell phone-guided tours.

The PSFK consulting team has noticed that brands and organizations are creating scavenger hunts, which leverage the GPS capabilities of mobile phones, as an entertaining way to deepen engagement, creating unique experiences which can inform, motivate and reward players for their efforts.

One company operating in this space is Stray Boots–a New York City-based start-up that facilitates urban exploration and educational experiences through mobile-powered scavenger hunts. Users sign up for interactive tours in any one of thirteen cities available and receive challenges sent directly to their cell phones via text messages. Players discover interesting facts about their city while completing challenges which require some investigation to determine the correct answer. Players earn points for learning interesting facts about their immediate surroundings on a self-paced tour intended to make learning enjoyable. PSFK spoke with the founder of Stray Boots, Avi Millman.

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