Zynga, the firm behind Cityville et al, places 'world's biggest bet' on social gaming.

This article titled “Zynga launches 10 new products in ‘social gaming’ push” was written by Josh Halliday, for guardian.co.uk on Tuesday 11th October 2011 22.00 UTC

Zynga, the social gaming firm behind popular Facebook games CityVille and FarmVille, on Tuesday launched 10 new products in its biggest push yet towards a new generation of social networking.

At its first major press conference in San Francisco, Zynga chief executive Mark Pincus said the fledgling company wanted to place “the world’s biggest macro bet on social gaming”.

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