This Week In Brand Strategy And Marketing
PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.
Here is a look at some standout business strategy, brand-building and communications stories that caught our attention last week.
Discussions Shaping Brand Strategy, Creativity & InnovationSteve Jobs: 1955 – 2011 Marketing in Steve Jobs' Own Words The Myth of Common Sense: Why the Social World is Less Obvious Than It Seems Designers Are the New Drivers of American Entrepreneurialism The Mobile Behaviors of Americans What Happened to Downtime? The Extinction of Deep Thinking and Sacred Space The Culture of Luxury: Brand Packaging The Creative Process Visualized (Infographic) Welcome to the Age of Micro-Planning (is account planning headed downstream?) The Future of Retail: The Destination is You (on location vs. contextual opportunity) In Business, Fail Fast and Often The Creative Brain on Exercise Don't Be Afraid of Beta
Notable Ideas: New Products, Platforms, Projects and Services