At PSFK CONFERENCE SAN FRANCISCO, the Senior Vice President of Design and Licensing spoke about the company's future in terms of sustainability and profit.

Levi’s is not shy about sharing the successes it has had on the sustainability and corporate social responsibility front.  And perhaps they do not need to be.  The company has had a long history of blending profits and progress.  Fifty years ago, when the company purchased a factory in Blackstone, Virginia, its owners, the Haas family, demanded its workforce no longer be segregated by race.  To that end the Haas name has been a part of numerous charitable foundations.  And on the sustainability and corporate social responsibility fronts, Levi’s has led in one way with its Water<Less campaign.  It’s ranked highly in the eyes of GoodGuide and has pushed innovation with last year’s contest to reinvent the clothesline and grants to provide clean water worldwide.

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