Triple Pundit: REI Takes The Lead In Rethinking Packing Materials
The outdoor equipment retailer innovates and saves with sustainable packaging.
When it comes to design, leading companies are moving beyond products and taking a hard look at packaging. PUMA has touted its fully compostable bags, Dell has experimented with mushroom-based packaging, and beverage companies like Coca-Cola are incorporating plant-based materials into their bottles. Then there are the companies that are taking a holistic look at how they can not only increase recycled content in their packaging, but decrease the total amount they use for presenting and shipping their products. Sustainable packaging, quite simply, is hot and a money saver to boot.