TV advertising delivers the highest return on investment over of any display medium.

A new study from media and marketing data firm Ebiquity found that over the last three years, TV delivered an average return of 1.70 for every £1 invested, compared to £1.48 for radio, £1.40 for press, £1.06 for online static display and 45p for outdoor.

The research, commissioned by commercial TV marketing body Thinkbox, also found that despite the recession TV advertising’s return on investment is on average 22% higher than it was five years ago.


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