Jiu-Jitsu is no longer sequestered to the realm of martial arts. It is now taking on cultural significance and being referenced in business strategy meetings.

Gracie Jiu-Jitsu is the Nike of self-defense. It has reached a level of notoriety as the most effective, fastest growing form of self-defense that people are learning to confidently protect themselves. Executives are starting to reference Jiu-Jitsu moves in business conversations and it's not because they're practicing the art. Gracie Jiu-Jitsu is the titanium standard, built on a foundation of effectiveness, confidence, humility and a world-class teaching methodology. There is much CEO's can learn from the Gracies.

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