Jiu-Jitsu is no longer sequestered to the realm of martial arts. It is now taking on cultural significance and being referenced in business strategy meetings.

Gracie Jiu-Jitsu is the Nike of self-defense. It has reached a level of notoriety as the most effective, fastest growing form of self-defense that people are learning to confidently protect themselves. Executives are starting to reference Jiu-Jitsu moves in business conversations and it's not because they're practicing the art. Gracie Jiu-Jitsu is the titanium standard, built on a foundation of effectiveness, confidence, humility and a world-class teaching methodology. There is much CEO's can learn from the Gracies.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)