Lessons in decision-making for the Eurozone from the world of sports.

In last Saturday’s Rugby World Cup game between Wales and France, the referee’s decision to send off the Welsh captain after a matter of 18 minutes effectively gifted the game to France – conjuring up feelings of injustice in Wales that may take some time to extinguish.


$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in