TV producers want to follow in developer Rovio Mobile's footsteps, but book publishers are more skeptical about creating apps.

This article titled “Angry Birds is the elephant in the room at MIPJunior conference” was written by Stuart Dredge, for guardian.co.uk on Monday 3rd October 2011 08.00 UTC

TV producers like FremantleMedia are setting up app divisions in the hope of making the next Angry Birds, but book publishers are more wary about the likely return on investment from apps. This, at least, was the upshot of the MIPJunior conference in Cannes over the weekend.

A panel session on how TV producers and book publishers are working together veered into a discussion of whether these partnerships will spawn a new wave of apps. John Rice, CEO of Irish animation studio Jam Media, said it’s inevitable, “particularly tablet books and around animation where you can use the assets from your TV production and put them into the books”.

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