South Korean bands sweep 'cute' J-pop idols from charts to conquer world's second largest music market.
This article titled “Girls’ Generation lead K-pop invasion of Japan” was written by Justin McCurry in Tokyo, for The Guardian on Friday 30th September 2011 12.59 UTC
The language is unmistakably Japanese, the lyrics delivered in familiar high-pitched tones over a backdrop of electronica. But the wave of pop music sweeping Japan is not the sugar-coated homegrown variety that has long clogged the airwaves.
Japanese teens and twentysomethings who once had ears only for J-pop are now transfixed by K-pop, a phenomenon from South Korea that is taking the world’s second-biggest music market by storm.