Honda Channels The Simplicity And Nobility Of The Horse With Their IH Concept

Honda Channels The Simplicity And Nobility Of The Horse With Their IH Concept
Design

At the LA Design Challenge, 'High Noon' is a hypothetical futuristic western film where this new car re-imagines the horse.

Dave Pinter, PSFK
  • 4 november 2011

This year, west coast automotive design studios competing in the 2011 LA Design Challenge were tasked with developing a concept based around the theme “Hollywood’s Hottest New Movie Car.” Honda chose to add a futuristic twist to the classic western film which they chose to call ‘High Noon’.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.