In Brief

At the LA Design Challenge, 'High Noon' is a hypothetical futuristic western film where this new car re-imagines the horse.

This year, west coast automotive design studios competing in the 2011 LA Design Challenge were tasked with developing a concept based around the theme “Hollywood’s Hottest New Movie Car.” Honda chose to add a futuristic twist to the classic western film which they chose to call ‘High Noon’.

Honda takes us hundreds of years into the future to a world disrupted by the impact of a gigantic comet. The resulting heat and drought have wiped out technology, infrastructure and life as we know it, making it imperative for the few remaining survivors to recover faster than any human generation before. The few scientists have created a vehicle that serves as a companion and protector in the inhospitable and lonely environment. Their inspiration – the legend and material remains of an ancient creature called the horse.

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