650,000 Smoothie Bottles Don Wooly Caps To Raise Funds For Charity

650,000 Smoothie Bottles Don Wooly Caps To Raise Funds For Charity
Advertising

UK beverage brand Innocent aims to raise over $1.5 million to help keep the elderly warm during the winter cold.

Don Michael Acelar De Leon
  • 10 november 2011

From their humble beginnings in 2003 when 20,000 hats were knitted to raise $16,000 for elderly service Age Concern, UK smoothie brand Innocent’s knitting initiative, The Big Knit, has found gradual but promising success. This year, The Big Knit aims to reach and break the $1.5 million mark as they aim to put over 650,000 hats on innocent bottles to help keep thousands of elderly folks across the UK warm and healthy during the cold winter months.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.