650,000 Smoothie Bottles Don Wooly Caps To Raise Funds For Charity
UK beverage brand Innocent aims to raise over $1.5 million to help keep the elderly warm during the winter cold.
From their humble beginnings in 2003 when 20,000 hats were knitted to raise $16,000 for elderly service Age Concern, UK smoothie brand Innocent’s knitting initiative, The Big Knit, has found gradual but promising success. This year, The Big Knit aims to reach and break the $1.5 million mark as they aim to put over 650,000 hats on innocent bottles to help keep thousands of elderly folks across the UK warm and healthy during the cold winter months.
Now Track More Ideas
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Reddit Members Received Discounts At McDonald’s By Clicking The Hamburger Menu