7-Eleven Stores In Australia Host Slurpee’s Bring Your Own Cup Day [Video]

7-Eleven Stores In Australia Host Slurpee’s Bring Your Own Cup Day [Video]
Advertising

Customers brought unique and inventive containers like dog bowls, boots and football trophies.

Emma Hutchings
  • 24 november 2011

During a rivalry with Coca Cola’s copycat product, Leo Burnett created a marketing campaign for Slurpee that invited customers in Australia to bring their own cup to their local 7-Eleven store and fill it up for the price of a medium Slurpee ($2.60). ‘BYO Cup Day’ inspired some unusual and entertaining replacement containers, including a KFC bucket and a cup made from LEGO.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.