Customers brought unique and inventive containers like dog bowls, boots and football trophies.

During a rivalry with Coca Cola’s copycat product, Leo Burnett created a marketing campaign for Slurpee that invited customers in Australia to bring their own cup to their local 7-Eleven store and fill it up for the price of a medium Slurpee ($2.60). ‘BYO Cup Day’ inspired some unusual and entertaining replacement containers, including a KFC bucket and a cup made from LEGO.

Customers were encouraged to take photos of themselves and upload them to the Slurpee Facebook page where people could vote for the best cup. The person with the most votes won a year’s supply of free Slurpees. Check out the video below for more on this creative campaign:

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