7-Eleven Stores In Australia Host Slurpee’s Bring Your Own Cup Day [Video]

7-Eleven Stores In Australia Host Slurpee’s Bring Your Own Cup Day [Video]

Customers brought unique and inventive containers like dog bowls, boots and football trophies.

Emma Hutchings
  • 24 november 2011

During a rivalry with Coca Cola’s copycat product, Leo Burnett created a marketing campaign for Slurpee that invited customers in Australia to bring their own cup to their local 7-Eleven store and fill it up for the price of a medium Slurpee ($2.60). ‘BYO Cup Day’ inspired some unusual and entertaining replacement containers, including a KFC bucket and a cup made from LEGO.

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