Absolut Blank Campaign Generates Opportunities For Creative Expression

Absolut Blank Campaign Generates Opportunities For Creative Expression
technology

The vodka brand has released avenues for average consumers to participate in an advertising campaign that creates art through movement.

Kristen Nozell
  • 14 november 2011

Vodka brand, Absolut, is continuing to develop the Absolut Blank campaign and create more outlets for creativity, now using everyday surroundings and physical movements as inspiration. The integrated campaign, developed by TBWA/Chiat/Day, launched in the UK in July 2011 and aims to inspire a creative movement by inviting artists to express themselves on a blank canvas in the shape of the iconic Absolut bottle.

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