In Brief

The footwear brand has created a new boot that captures 360-degree movement and performance metrics.

F50 adiZero miCoach boot by adidas records player-specific data with an innovative miCoach Speed Cell chip embedded in the cavity of the outsole. The F50 promotional videos featuring Barcelona’s Lionel Messi and members of the Ajax academy demonstrate how the simple art of kicking a ball can be turned into a social and scientific activity. These specialized shoes capture 360-degree movements and measures key performance metrics such as speed and distance and have been tested by leading Premier League players, including Luis Suarez, David Silva, and Gareth Bale.

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