AOL overhauls its instant messaging service and launches it on smartphones.

AIM was always regarded as a popular instant messaging service by AOL. Recently, it has revamped its logo, interface and functions to provide customers with a better user experience. The new AIM is more sophisticated and is ‘incredibly social and fun'. In addition, AIM is now also available on smartphones running Apple iOS or Android.

Over the last few years, AIM lost a majority of market share to other chat services like Digsby and Trillian that offered a much more user-friendly interface and integrated social, music and video capabilities. To compete, AOL acquired web-based software company Thing Labs to redesign the new chat functions and app features.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in