KLM Crew Become Human Alphabet To Reply To Customer’s Posts & Tweets

KLM Crew Become Human Alphabet To Reply To Customer’s Posts & Tweets

The airline promoted their 24/7 social media service by gettint their employees to give responses in a unique way.

Emma Hutchings
  • 3 november 2011

The Dutch airline KLM gathered some of its crew members together to promote its new 24/7 personal service via social media. For a day they became like a human alphabet, spelling out live replies to questions asked by their customers on Facebook and Twitter.

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