The airline promoted their 24/7 social media service by gettint their employees to give responses in a unique way.

The Dutch airline KLM gathered some of its crew members together to promote its new 24/7 personal service via social media. For a day they became like a human alphabet, spelling out live replies to questions asked by their customers on Facebook and Twitter.

After a question had been asked and an answer formulated, the crew had to find which letter in the answer corresponded to the number each of them had been assigned. Then they took the letter to their place and held it up above their head, while a camera above them shot their live reply.

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