JetBlue Airways' Getaways Granter lets you send a custom request video to your boss.

JetBlue Airways are encouraging workers to claim their holiday time to help the large percentage of Americans who leave vacation days on the table and also increase travel demand for the airline. According to their recent study, more than half of Americans have 11 unused days left per year. This week, JetBlue has introduced the ‘Getaways Granter', an interactive Facebook app that sends bosses a custom video request for vacation approval.

With the app, workers can type in their desired number of days off and then choose from four destination themes to suit their getaway needs. They can also upload a photo of their supervisor to be featured in the video before sending it. Grant McCarthy, the director of JetBlue Getaways, said:

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)