Altoids Hosts Haux Relic Collection For Charity Auction On eBay

Altoids Hosts Haux Relic Collection For Charity Auction On eBay
technology

The breath mint company has launched a unique campaign in which they have created humorous, fake artefacts that people can bid for online.

Graham Jones
  • 21 november 2011

Altoids, the breath mint brand, has created a “Hall of Curiosity” website that lets viewers scroll through a fictitious museum of branded artifacts available at auction. By integrating a for-charity eBay auction, the Chicago-based agency Energy BBDO has added an interactive element in their old-timey themed Altoids ad.

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